Correcting the Public Relations Industry's Image Problem
There is a great paradox currently facing the public relations industry. On the one hand, there is more awareness and appreciation of the power, influence and utility of publicity and media relations than ever before. On the other, there has never been so much misunderstanding and misinformation about what PR practitioners actually do. It almost makes one long for the days when professionals in the field were dismissed as flacks or caricatured in films like The Sweet Smell of Success. Instead, today we are often seen as all-powerful spinmeisters or Svengalis, ready at a moment's notice to put one over on the press and the public by obfuscating the truth or peddling a bogus story.