åmäηdå (alainnstarlette) wrote in publicrelations,

PR Portfolio

I have an interview at a really creative Ad/PR agency for an unpaid internship. I REALLY want this! The job description says they want somebody wo is very creative, so I was thinking about making my portfolio look like a press kit. I have never made a press kit before though and could use a little help.

I was wondering if anybody has advice about doing this and/or could help me with ideas of what to put in there. I am going to have a Fact Sheet w/ a quick run down of my accomplishments, a Profile which would be about me kind of like a cover letter, a sheet that has "Quotes from experts" or something which would be excerpts from my letters of rec, etc. Perhaps a brochure... Not entirely sure how to fit my writing samples in there. I have a press release I wrote for a class which I think is pretty good..hmmm! I am also planning to include a CD that has the full length letters of rec and some longer writing samples, like my honors thesis, etc.

Though I have learned about press kits and what goes into them, I have never really seen one. I know they sometime have quotes from people on a page but am not sure what to call that page.

I want it to be very obvious what I am trying to do. The last thing I want is for them to be confused about whether this is my portfolio or what...I am also debating if it is appropriate to have a photo of myself on the "profile" page...

Please let me know:
1. If you have recommendations, advice or suggestions on how to execute this
2. If you know a website where I could look at samples of press kits
3. A list of what usually goes into a press kit!

thank you! thank you! I would be forever grateful:)
  • Post a new comment


    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
It sounds like to me you're trying to turn your resume into a couple of PR pieces (the faq sheet of accomplishments, profile/cover letter, quotes from experts sheet, etc.) Having your resume flushed out into different components of a press kit doesn't seem to be very convenient for the employer. Your employer will have a lot of job applicants to interview, and you want to make it convenient so that they can just take your resume as an at-a-glance sheet.

I'm all for the portfolio press kit idea, but I think the resume should just be one piece of paper.

Also, obtaining a press kit is pretty easy. Look into any media-relations oriented departments of whatever organization or company you would like, grab the contact info of who handles media, call them up and request a kit.
I love the idea but be careful with it. Keep it simple, as those are the best kind of media kits rather than a whole bunch of everything everywhere. I think the CD might be a little much, as jirna mentioned abovve, they will have a lot of others to interview and you want to create a good impact them right away.
Ask any journalists if you know any for a couple of kits or pop by a local publishing company - they will probably have a room full of them.