taking over the world one day at a time (bispo) wrote in publicrelations,
taking over the world one day at a time

Correcting the Public Relations Industry's Image Problem

There is a great paradox currently facing the public relations industry. On the one hand, there is more awareness and appreciation of the power, influence and utility of publicity and media relations than ever before. On the other, there has never been so much misunderstanding and misinformation about what PR practitioners actually do. It almost makes one long for the days when professionals in the field were dismissed as flacks or caricatured in films like The Sweet Smell of Success. Instead, today we are often seen as all-powerful spinmeisters or Svengalis, ready at a moment's notice to put one over on the press and the public by obfuscating the truth or peddling a bogus story.

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Someone once remarked, when I told them what field I planned to go into, that PR people were kind of like criminal lawyers, on a smaller and less "law-practicing" scale. "Great lip-service skills, and the ability to spin a situation to the point of confusion beyond belief."

Eh. Think what you want.
Thanks for posting.

Being called a "spin master" makes me skin crawl.
I think it depends on how you take it; I don't like the idea that people may think I'm deceitful because of the field that I'm in, but what my little twisted mind does is translate "spinmaster" into "master of words/situations."

I'm damage control. I'm a problem solver. I'm the person you want on your side when you're not sure what else to say, even if the situation isn't necessarily negative.

That's a powerful and necessary skill, one that many (most?) people lack.
It's a good thing.